Not only has Tinder revolutionised dating but the apps interface is changing how we interactive with technology. ‘Swiping right’ has become shorthand for immediately liking something. It’s fast, simple and fun; the perfect app combination. It’s those elements that have spurred spin-offs like The Best Song the self-proclaimed “Tinder for music discovery”, and Tender a food & drink app where swiping right adds the recipe to your cookbook. Now Tinder’s influence is stretching beyond entertainment and into recruitment.
Founded last year Switch is the app that is trying to redefine the recruitment landscape. Switch has the same functionality and layout of Tinder, encouraging live interaction between the candidate and employer. Once you and the employer have swiped right you can talk further about the opportunity. The companies listed in your profile are automatically blocked from seeing your profile and Switch allows anonymous job searches, making it accessible for passive candidates too. Only when a candidate expresses interest and matches with a job can the potential employer see full their information, including a photo, name and experience. But is it enough to kill the traditional job board? We took a closer look…
The swiping and quick chat functionality remove the formalities of recruitment. It makes searching and applying for jobs casual and dare we say it, fun. Say goodbye to stiff cover letters and HR barriers; it’s a candidate’s dream. But does this undermine recruitment? Should recruitment even be ‘fun’? If candidates are more engage with the process they’re likely to be excited by job opportunities. It’s a far cry from scrolling through endless job boards looking at uninspiring job descriptions. With speed as an added benefit Switch might make it easier to fill contract roles. But while employers like Facebook and Amazon have signed up with Switch the app also pulls jobs from multiple boards, we found a distinct lack of jobs. This app is relatively new and is perhaps better set for the US job market at this stage.
The lack of jobs seems to the only problem with the app, but once it is established there could be many more. If robust filters aren’t added to screen candidates & employers spammers could take advantage of the service. Users could swipe right to every opportunity undermining the apps point. However, if used correctly companies will be able to make a better judgement based on images and bio how the candidate may fit into the company’s culture. Social recruitment is underused so apps like Switch can help target communications to virtual spaces where passive candidates linger.
Switch is not the only recruitment app out there. Jobr and Blonk are similar apps aiming to take recruitment into its next phase and we hope they take off, but for now these we think these apps are a bit novel. Who knows LinkedTin could be coming to an app store near you in the future.