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As recruiters, we see a high volume of jobs posted each day. What makes each role stand out? We’ve written before about the important of a well-written job description to augment interest, but sometimes that’s not enough. People want perks.

A report by the Society for Human Resource Management found an 7%  increase in employees receiving benefits packages.

“Research has shown that many job seekers frequently place greater importance on health care coverage, flexible work schedules and other benefits rather than on their base salaries”

While this is an American survey the results are still transferable to the UK market Best affordable Gaming Laptop. In fact only last week one of our candidates noted an attractive perks package as her main reason for taking the job. Just look at companies like Google and even the Marriott; they offer unique perks like Google’s massage credits and Marriott’s free weekend hotel stays for life. Businesses can incur huge costs from offering such perks packages so why do they bother? When searching for jobs candidates appear to have a positive reaction (albeit subconsciously a lot of the time) to companies with added benefits. After all it’s the day-to-day aspects to your life than you become important than an intangible yearly figure. For example at a recent conference one SEO noted he receives more queries from his staff concerning the office microwave than salary.

Employee perks not only augment the job offerings but also create a sense of community between employees. Perks can add like informal training, for example according to Forbes the most popular employee perks of last year include a games room where team building can occur. The team shape the company culture so it is essential that employees feel positive towards everyone.

Other popular perks include:

•    Paid Sabbatical – essentially added days holiday. The idea is you have time off to relax and recuperate. This perk relates to another popular perk; Mental Health.

   Freebies – this can come in the form of mobile contracts or even Netflix subscriptions.

   ‘Lunch Clubs’ and other food bases freebies/discounts.

A simple lunch club demonstrates a positive company culture and events like this can (and should) be posting on social media. Promoting perks will spark potential employees’ interest and can be much more effective than a job advert. Perks can aid in retention too. A generous salary may keep an employee but perks such as a full paid month off after you’ve worked four years can be an exciting benefit, particular for companies that see a high drop out in employees during their third year. Of course when it comes to added perks and salary one size doesn’t fit all. Depending on the industry and individual a large salary can be fundamental, but that’s not to say benefits should be overlooked. Even SMEs should consider adding some novel benefits like lunch clubs. Who knows it could decrease your recruitment spend.

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